Creator Scout
Partnership Discovery

Artist Creator Partners

USA-based TikTok and Instagram creators for the MUD\WTR x Target launch. Artists who make things — pottery, spoken word, dance, painting, collage, and video art. 100k+ followers, high engagement.

50
Creators
6
Categories
100k+
Min Followers
USA
Only
🍴 Pottery & Ceramics 10 creators
Helen Levi
IG @helen_levi
Brooklyn, NY
Top Pick
Studio potter. Signature marbled clay in earthy tones — mugs, cups, planters with organic swirls inspired by stones and the ocean. Sold in high-end shops, regularly sells out. Very editorial and photogenic.
IG 185K
Marbled Clay Editorial Strong Brand Fit
Why MUD\WTR: Her earthy, organic aesthetic is a direct overlap with MUD's visual identity. Imagine her marbled mugs holding MUD — instant content.
Deana Coveney (Vuvu Ceramics)
IG @vuvu_ceramics
Encinitas, CA
Top Pick
Nature-inspired botanical pottery — intricate leaf and floral relief work with earthy, garden-cottage aesthetic. 30+ years of experience. Beautiful process content.
IG 839K
Botanical Nature-Inspired Strong Brand Fit
Why MUD\WTR: Nature, earth, botanicals — her whole world maps to MUD's ingredient story. A mushroom-inspired mug collab would be a no-brainer.
Joel Cherrico
IG @cherricopottery TT @cherricopottery
Minnesota
Top Pick
"Cosmic Mugs" with swirling, galaxy-inspired glaze patterns. Guinness World Record holder for most pots thrown in one hour. Extremely satisfying process/ASMR content.
IG 710K TikTok 526K
Cosmic Glazes World Record Strong Brand Fit
Why MUD\WTR: His cosmic mugs are made to be held with a warm drink. "What's in your cosmic mug?" writes itself as a campaign line.
Kelsey Floyd
IG @kelsrfloyd TT @kelsrfloyd
Tampa, FL
Strong
Started pottery in 2020, now a major influencer. Minimal glazes, ceramic chains, textiles mixed with ceramics. Huge reach across both platforms.
IG 773K TikTok 531K
High ReachLifestyle
Troy Drake
IG @troymadeit
USA
Strong
Handmade pottery by a creator with Down syndrome. Uplifting, story-driven content. 100% of proceeds donated to nonprofits. Sells out on Etsy instantly. Powerful values alignment.
IG 726K
Values-DrivenMission-Aligned
Curt Hammerly
IG @hammerlyceramics TT @hammerlyceramics
Denver, CO
Strong
Geometric porcelain mugs and functional pieces with bold, colorful glaze. Drops sell out fast. Instagram drives ~98% of his sales. Strong DTC energy.
IG 669K TikTok 129K
GeometricDTC Energy
Lisa Asano (Speckled Brownie)
IG @lisa_asano TT @speckledbrownie
USA
Strong
Former actress who pivoted to ceramics during the pandemic. Warm, personable, satisfying process content. Mass appeal with genuine artistic sensibility.
IG 458K TikTok 1.7M
Viral ProcessApproachable
Renee Monaco
IG @peachmangojuice TT @peachmangojuice777
New York, NY
Strong
Colorful, expressive ceramics blending fine art and pottery. Gallery-exhibited NYC artist with a huge, highly engaged TikTok following.
IG 250K TikTok 2M
Fine ArtColorful
Sarah Luepker (Saramics)
IG @saramics.pottery TT @saramics.pottery
Chicago, IL
Watch
Teacher and artist. Known for large-scale pots and textural, organic work. Her 30-lb pot videos got millions of views. Expressive, tactile, impressive scale.
IG 232K TikTok 643K
Large ScaleViral Content
Daniel Dooreck (Danny D's Mud Shop)
IG @dannydsmudshop
Los Angeles, CA
Watch
Wheel-thrown ceramics carved with Americana and tattoo-inspired motifs — cowboys, cactuses, panthers. Very LA, very editorial. Featured in Drake's, covered by LA Times.
IG 176K
AmericanaEditorial
📜 Spoken Word & Poetry 9 creators
Rudy Francisco
IG @rudyfrancisco TT @rudy.francisco
San Diego, CA
Top Pick
One of the most celebrated spoken word performers alive. Button Poetry veteran. Deep, emotionally powerful — relationships, identity, masculinity. Carries real cultural credibility.
IG 255K
Spoken Word Cultural Credibility Strong Brand Fit
Why MUD\WTR: Rudy's work is about intentionality and presence — core MUD values. A spoken word piece about ritual, mornings, or creating with purpose would be electric.
Cleo Wade
IG @cleowade
New York / Los Angeles
Top Pick
Poet, activist, artist. Themes of love, self-worth, healing, and womanhood. Bestselling author ("Heart Talk"). Has partnered with Nike, Glossier, and more. Proven brand collaborator.
IG 752K
Author Brand Veteran Strong Brand Fit
Why MUD\WTR: Values-driven audience, proven partnership track record, and her themes of self-care and intentional living align perfectly with MUD's positioning.
Whitney Hanson
IG @whitneyhansonpoetry TT @whitneyhansonpoetry
South Carolina
Top Pick
Heartfelt poetry on love, loss, and healing. One of the biggest US poetry voices on TikTok. Massive, deeply engaged audience. Clean aesthetic, emotionally resonant.
IG 425K TikTok 3M
Healing Massive TikTok Strong Brand Fit
Why MUD\WTR: Her audience is actively seeking wellness and self-care content. Her style of gentle, healing poetry pairs naturally with MUD's morning ritual positioning.
Amanda Gorman
IG @amandascgorman
Los Angeles, CA
Strong
National Youth Poet Laureate. Performed at Biden's inauguration. The most recognized living American poet. Massive cultural moment potential — but likely high cost and selective.
IG 4M
PrestigeCultural IconHigher Budget
Ethan Jewell
IG @jewellboi_ TT @jewellboi
USA
Strong
Pairs spoken word with piano. Honest, raw poems about depression, anxiety, and self-care. Singer-songwriter crossover. Mental health angle with a loyal, engaged community.
IG 127K TikTok 968K
WellnessPiano + Poetry
Donovan Beck
IG @themindofsol TT @themindofsol
Los Angeles, CA
Strong
Mental health-focused spoken word poet. Single poem hit 16M TikTok views. Deeply personal, raw, and healing-oriented. Featured on NPR.
TikTok 387K
Mental HealthViral
Aja Monet
IG @ajamonet
Los Angeles, CA
Strong
Surrealist blues poet, activist, NAACP-nominated. Roots in the NYC spoken word scene (Nuyorican Poets Cafe). Deep cultural credibility and activist energy.
IG 160K
ActivistSurrealist
Clint Smith
IG @clintsmithiii
Maryland
Watch
#1 NYT bestselling poet/author (How the Word Is Passed). Atlantic staff writer. Spoken word background through Button Poetry. Intellectual credibility meets poetic power.
IG 108K
NYT BestsellerThe Atlantic
Atticus Poetry
IG @atticuspoetry
USA
Watch
Anonymous masked poet. Short-form, highly shareable quotes on love, loss, and beauty. Instagram wallpaper aesthetic meets literary credibility. Massive IG, minimal TikTok.
IG 2M
Massive IGAnonymous
💃 Dance & Movement Art 10 creators
Isabella Boylston
IG @isabellaboylston TT @isabellaboylston
New York, NY
Top Pick
Principal dancer at American Ballet Theatre. Brings classical technique to social media accessibly. Has worked with Dior, Bulgari, Nike, Bobbi Brown. Art-world anchor with luxury brand DNA.
TikTok ~800K IG ~300K
Classical Ballet Luxury Brands Strong Brand Fit
Why MUD\WTR: Discipline, ritual, daily practice — her world maps directly to MUD's morning ritual positioning. Ballet + morning routine content is a natural pairing.
Misty Copeland
IG @mistyonpointe TT @mistycopeland
New York, NY
Top Pick
First Black female principal dancer at ABT. Posts ballet performance, training, and advocacy content. Cultural icon who transcends dance. Has worked with Under Armour, Estee Lauder.
IG ~2M TikTok 270K
Cultural Icon Trailblazer Strong Brand Fit
Why MUD\WTR: She embodies discipline and breaking convention — the same counter-cultural energy MUD brings to the coffee category. A prestige partnership.
Tiler Peck
IG @tilerpeck TT @tilerpeck
New York, NY
Top Pick
Principal dancer at NYCB. Cinematic rehearsal clips, backstage ballet, and the viral #TurnItOutWithTiler series. Bridges high art and social media beautifully.
IG 584K TikTok 250K
NYCB Cinematic Strong Brand Fit
Why MUD\WTR: She's made ballet approachable without dumbing it down — exactly how MUD makes wellness accessible. Her backstage content has an intimate, ritual feel.
Kyle Hanagami
IG @kylehanagami TT @kylehanagami
Los Angeles, CA
Strong
Choreographer and creative director. Cinematic, story-driven dance videos. Has worked with BLACKPINK, Alicia Keys, Britney Spears. Strong visual storytelling.
IG ~1M TikTok 1.4M
ChoreographerCinematic
JoJo Gomez
IG @jojogomezxo TT @jojogomezxoxo
Los Angeles, CA
Strong
Celebrity choreographer (Beyonce, Bieber, J Balvin). Expressive contemporary-commercial choreography. Showcase videos with massive engagement.
IG ~1M TikTok 371K
Celebrity ChoreographerExpressive
Sean Lew
IG @seanlew
Los Angeles, CA
Strong
Multi-disciplinary dancer, choreographer, filmmaker, and actor. Known for conceptual, movement-as-art content. Artistic vision goes beyond dance into full creative direction.
IG ~2M
ConceptualMulti-Disciplinary
Kaycee Rice
IG @kayceerice TT @kayceerice
Los Angeles, CA
Strong
Contemporary and hip-hop dancer. Millennium Dance Complex circuit. Introspective, intimate movement style — not trend-forward. Huge cross-platform presence.
IG ~2M TikTok 1.9M
ContemporaryIntrospective
Bailey Sok
IG @baileysok TT @baileysok1
Orange County, CA
Watch
Choreographer trained from age 2. Worked with Janet Jackson, Jason Derulo, Marshmello. Contemporary-commercial hybrid with high artistic intent.
IG ~2M TikTok 2.5M
YoungHigh Reach
GiaNina Paolantonio
IG @gianina TT @gianina
USA
Watch
Broadway background (Matilda at age 9). Teaches contemporary at Millennium Dance Complex. Emotionally expressive choreography and storytelling-first content.
IG ~1M TikTok 4M
BroadwayContemporary
Maddie Ziegler
IG @maddieziegler TT @maddieziegler
Los Angeles, CA
Watch
Known for expressive, narrative-driven movement (Sia's music videos). Massive numbers but less active posting dance content recently. The biggest name in the category if budget allows.
IG 13M TikTok 6.4M
Massive ReachHigher Budget
🎨 Painters & Visual Artists 11 creators
Devon Rodriguez
IG @devonrodriguezart TT @devonrodriguezart
New York, NY
Top Pick
Hyperrealistic oil portrait painter. Sketches strangers on the NYC subway and films the reveal. Most-followed visual artist on TikTok globally. Process video IS the format.
IG 10M TikTok 34M
Hyperrealism Massive Reach Strong Brand Fit
Why MUD\WTR: The biggest process artist on the planet. A piece where he paints someone enjoying MUD on the subway would break the internet. Premium cost, but unmatched reach.
Morgan Gray
IG @morganpaintsstuff TT @morganpaintsstuff
New Orleans, LA
Top Pick
Abstract portrait painter. "Face abstracts" — colorful, bold brushwork. Process videos get millions of views. Sells out weekly restocks in minutes. Indie, energetic, authentic vibe.
IG ~130K TikTok Active
Abstract Indie DTC Strong Brand Fit
Why MUD\WTR: Indie, DTC energy. Sells out her drops like MUD sells out launches. Her audience gets the "support independent creators" ethos. Natural co-create partner.
Shepard Fairey
IG @obeygiant
Los Angeles, CA
Strong
Street art legend. Murals across 6 continents. Bold graphic style with cultural messaging. Posts process content and mural time-lapses. Higher cost but massive cultural credibility.
IG 1.3M
Street ArtCultural IconHigher Budget
James Jean
IG @jamesjeanart
Los Angeles, CA
Strong
Taiwanese-American painter and illustrator. Large-scale figurative paintings blending Eastern and Western traditions. Has collabed with Prada, Apple, Marvel/DC.
IG ~1M
Fine ArtPrestige Collabs
Dina Brodsky
IG @dinabrodsky
New York, NY
Strong
Contemporary realist miniaturist — oil paint, ballpoint pen, tiny intricate paintings. Process-focused content with a very engaged community. Built a teaching business around her IG.
IG ~1M
MiniaturesEngaged Community
Terry Runyan
IG @terryrunyan
USA
Strong
Watercolor painter. Whimsical, playful, "feel-good" aesthetic. Former Hallmark illustrator. Published author. Clean, warm energy that aligns with wellness brands.
IG 450K
WatercolorWhimsical
Tran Nguyen
IG @mynameistran
Atlanta, GA
Strong
Surreal figurative paintings in acrylic and colored pencil. SCAD-trained. Works with Disney, Penguin Random House, Smithsonian. Strong gallery and collector following.
IG 247K
SurrealMajor Clients
Tristan Eaton
IG @tristaneaton
Los Angeles, CA
Watch
Muralist and painter. Freehand spray paint at massive scale. Wynwood Walls, NYC, Paris, Shanghai. Combines pop imagery with street art roots. Significant gallery crossover.
IG 239K
MuralistSpray Paint
Reisha Perlmutter
IG @reishaperlmutter
New York, NY
Watch
Hyperrealistic oil paintings of figures submerged in water. Active gallery artist (Art Basel, Untitled Art Fair). Strong process content. Fine art credibility.
IG 204K
HyperrealismGallery Artist
Alyssa Monks
IG @alyssamonks
Brooklyn, NY
Watch
Large-scale oil painter. Hyper-realistic figures obscured by water and steam. Shares process and studio work regularly. Well-regarded in the fine art world.
IG 141K
Oil PaintingFine Art
Jonas Never
IG @never1959
Los Angeles, CA
Watch
LA muralist known for hyper-detailed cultural icon portraits on large walls. Deep roots in the LA street art scene. Commissions from major brands.
IG 113K
MuralistLA Street Art
✂ Collage & Mixed Media 4 creators
Phib
IG @phibstuff
Minnesota
Top Pick
Handmade analog collage artist. Intricate cut-and-paste compositions with a dark, moody aesthetic. Physical, tactile craft that photographs beautifully.
IG 303K
Analog Hand-Cut Strong Brand Fit
Why MUD\WTR: Physical, handmade craft in a digital world — aligns with MUD's "real ingredients, no shortcuts" ethos. His process content would be mesmerizing.
Post Wook (Natasha)
IG @postwook
Los Angeles, CA
Strong
Digital collage artist. Surreal landscape compositions in Photoshop. Has worked with Toyota and Club Med. Proven partnership track record and clean brand history.
IG ~240K
Surreal LandscapesBrand Experience
Brianna
IG @journalbean
USA
Strong
Mixed-media collage and art journaling. Handcrafted, layered aesthetic. Combines vintage ephemera, paint, and found objects into tactile journal spreads.
IG 171K
Art JournalMixed Media
Eugenia Loli
IG @eugenia_loli
California
Watch
Surrealist digital collage using vintage science and magazine imagery. Published in GQ, Vogue, L'Officiel. Distinctive, instantly recognizable style.
IG 134K
Vintage SurrealistPress
🎥 Video Art & Film 6 creators
Andrea Love
IG @andreaanimates
Port Townsend, WA
Top Pick
Stop motion animator using needle-felted wool. Miniature, tactile, deeply cinematic. Clients include Disney, Netflix, Hulu, Hermes. The most brand-friendly aesthetic in this category.
IG 2M
Stop Motion Needle Felt Strong Brand Fit
Why MUD\WTR: Imagine a needle-felted stop motion piece of a tiny MUD\WTR morning ritual — kettle boiling, mug filling, steam rising. Her tactile, handmade style is MUD's brand in video form.
Zac Stracener
TT @zac.stracener IG @zacstracener
Nashville, TN
Top Pick
Cinematic short-form POV films about mental health and human emotion. Director for The North Face. Cannes Lions nominee. Emotionally powerful, beautifully shot.
TikTok 1.3M
Cinematic Emotional Strong Brand Fit
Why MUD\WTR: His POV emotional films would be perfect for telling the "why" behind the Target launch — not a product ad, but a story about ritual, creation, and showing up differently.
SteadiRed
TT @steadired
Los Angeles, CA
Strong
Hollywood Steadicam operator. Split-screen behind-the-scenes of real film sets. Professional credibility, visual language expertise. Largest reach in this category.
TikTok ~1.2M
BTS FilmHigh Reach
Blake Ridder
TT @blake.ridder
Los Angeles, CA
Strong
Prolific cinematic short film director (77 short films, 3 features). Focuses on practical, DIY cinematic craft. Proves you don't need a Hollywood budget to make beautiful things.
TikTok 487K
Short FilmsDIY Cinema
Elijah Anthony
TT @elijahanthonyf
USA
Watch
Self-taught indie short filmmaker. A24-adjacent, horror-tinged, highly cinematic. "Art ≠ content" is literally in his bio. Anti-vlog, visually intentional.
TikTok ~221K
Indie FilmAnti-Content
Josh Toonen
TT @joshtoonen
USA
Watch
VFX artist and filmmaker. Creates cinematic short films in Unreal Engine, blending video game aesthetics with live action. Worked on Star Wars IX.
TikTok ~104K
VFXCinematic

Campaign Concept: Weekly Co-Create Series

Each week leading up to and through the Target launch, a different artist creates an original piece inspired by one of the 4 new MUD\WTR products. They film the process. MUD co-posts it. The piece ties into the Target availability story.

Dream First 4 (all USA-based): Joel Cherrico (cosmic pottery mug) + Rudy Francisco (spoken word) + Isabella Boylston (ballet) + Andrea Love (stop motion). Four different mediums, one launch, one ritual.

Last updated April 8, 2026 · All creators USA-based · Follower counts approximate — verify before outreach